BeHooked vs Hoox: Features, Pricing & Differences

Hoox — An AI UGC video generator for e-commerce: describe a product or paste a URL and get a finished avatar ad with script, subtitles, B-roll and music.

Choose Hoox if

E-commerce brands who want complete, longer UGC-style ads assembled automatically from a product URL, with avatars that hold the product.

Choose BeHooked if

Teams who want ad generation alongside image, video and audio models they choose per run, plus translation, upscaling and a node canvas in the same workspace.

Side by side

What each one does.

Every row, for both products — including the ones BeHooked does not have.

Capabilities of BeHooked and Hoox, side by side
Capability	BeHooked	Hoox
Generate
Image generation	Yes 45 image models — Nano Banana, GPT Image, Flux, Seedream, Midjourney and more	Partial AI asset generation inside ads; standalone image models are not named
Video generation	Yes 38 video models — Veo, Kling, Seedance, Wan, Hailuo, LTX and more	Yes Complete ads up to 1–5 minutes depending on plan
Choice of third-party models	Yes Pick the model per run; no model is gated by plan	Not published
AI avatars & lipsync	Yes 14 lipsync models plus curated avatars in Ad Studio	Yes 90 avatars on Start, more on Pro; custom avatars and digital clones
Product-to-ad generation	Yes Ad Studio: paste a product URL, pick from 14 templates and 9 hooks	Yes Product description or URL to a finished UGC ad
Edit & finish
Prompt & mask image editing	Yes Draw to Edit: mark up the image, leave notes, pick from four edit models	Not published
Image & video upscaling	Yes Images up to 512 MP, video to 4K, on Topaz models	Not published
Auto captions	Yes Dynamic Captions: transcribe, edit the words, pick a style	Yes Automatic subtitles
Long video to short clips	Yes Podcast Clipper proposes vertical clips; you approve before render	Not published
Multi-track timeline editor	No Generation-first — finish in your editor of choice	Not published
Audio
Video translation & dubbing	Yes 175+ languages with voice cloning	Not published
Text to speech & voice cloning	Yes ElevenLabs, Minimax, Cartesia and Qwen voices; one-step voice cloning	Yes 20 voices on Start, 150 on Pro; voice cloning on Pro and up
Music generation	Yes Minimax Music v2 and ElevenLabs Music, with vocals	Partial Music added automatically; music generation is not described
Sound effects	Yes ElevenLabs and Beatoven sound effects, loopable	Partial Sound effects added automatically; generation is not described
Workflow
Conversational agent that runs jobs	Yes Superagent plans the steps and asks before it spends	Partial Named agents (strategist, producer, community manager), some marked coming soon
Node-based workflow canvas	Yes Nodeflow: typed nodes, credit estimate before you run	Not published
API, MCP or CLI access	Yes MCP connector, CLI and Skills	Yes API and MCP access on Pro and up

The differences

Where they part ways.

The choices Hoox and BeHooked made differently, and what each one means for your work.

Workflow shape

Hoox: Hoox is a single pipeline: a product in, a finished ad out, with the assembly done for you.
BeHooked: BeHooked offers many apps and models; Superagent can chain them in a conversation and asks before it spends credits, and Nodeflow lets you wire your own steps.

Where the models come from

Hoox: Hoox does not name the models behind its assets and avatars.
BeHooked: BeHooked lets you pick from 38 video, 45 image and 18 audio models per run, from Google, OpenAI, ByteDance, Kling and others.

How you pay

Hoox: Subscriptions from $39 a month, with a free preview tier; video length and features scale with the plan.
BeHooked: Every model and feature on every plan, differing only in credits and concurrency. No free plan; pay-as-you-go packs from ₹500.

Beyond ads

Hoox: Hoox is focused on e-commerce UGC ads.
BeHooked: BeHooked also covers upscaling to 4K, translation into 175+ languages, music and sound effects, and Story Mode for short films.

Credit where due

Where they win.

What Hoox does well. If these matter most to you, it may be the better pick.

A complete ad from one input: script, avatar, subtitles, B-roll, transitions and sound assembled automatically.
Longer ads than many generators, up to five minutes on the top plan.
Avatars that hold and interact with the product.
API and MCP access for automating ad production.

Pricing

How each one charges.

Quoted as each product publishes it. The units differ, so we have not converted one into the other.

Hoox

How it charges: Monthly credit subscription
Free plan: Preview videos free, no card needed; exporting needs a paid plan
Cheapest paid plan: Start at $39 a month for 200 credits, billed monthly
Worth knowing: Annual billing is 20% off. Pro ($79/month) adds API and MCP access and voice cloning. Maximum video length is 1 minute on Start, 3 on Pro, 5 on Enterprise ($149/month).

BeHooked

How it charges: Monthly credits, every model on every plan
Free plan: None
Cheapest paid plan: Pro at ₹2,900 a month for 60,000 credits
Worth knowing: Pay-as-you-go packs at 15 credits per ₹1, no subscription needed. Failed runs are refunded.

Prices as published on 25 September 2026. They change — check each pricing page before you buy.

FAQs

Questions, answered.

What people ask when they are choosing between Hoox and BeHooked.

Is BeHooked a good Hoox alternative?

It is if you want more than ads from the same place. For a finished long-form UGC ad from a single product URL, Hoox is more automated; BeHooked's Ad Studio generates up to three video ads per run, with the rest of the workspace alongside.

Does BeHooked have a free plan like Hoox?

No. Hoox lets you preview videos free and charges to export; BeHooked has no free plan but sells pay-as-you-go credit packs from ₹500 with no subscription.

Can both generate an ad from a product URL?

Yes. Hoox builds a full ad from a product URL or description, and BeHooked's Ad Studio imports a product from its URL and offers 14 templates and 9 hooks.

Do Hoox and BeHooked work with AI assistants?

Yes, both offer MCP. Hoox includes API and MCP access from its Pro plan; BeHooked has an MCP connector for Claude, ChatGPT and Cursor, plus a CLI.

What can I actually do with what I generate, including commercial use?

You own the outputs you generate, to the extent they can be owned, and you may use them commercially. We claim no licence over them beyond what is needed to store them in your library and deliver them to you. Note that the legal status of machine-generated output is unsettled in some jurisdictions — we can grant everything we hold, but not rights that nobody holds.

Sources

How we compared.

Everything on this page about Hoox comes from Hoox's own published pages, read on 25 September 2026. Where they do not publish something, the table says so rather than guessing. Hoox is a trademark of its owner; this page is not affiliated with or endorsed by them. Spotted something out of date? Tell us and we will correct it.