Leonardo.Ai — An image-first generative platform with its own Lucid and Phoenix models, third-party video models, custom model training and a public API.
Choose Leonardo.Ai if
Artists, designers and teams who mostly make still images, want to train their own style models, and value a free daily allowance and unlimited relaxed generations on the higher plans.
Choose BeHooked if
Marketers and creators who need finished video work beyond generation: translation, captions, clipping, lipsync and product ads, planned by an agent or wired up on a node canvas.
What each one does.
Every row, for both products — including the ones BeHooked does not have.
| Capability | BeHooked | Leonardo.Ai |
|---|---|---|
| Generate | ||
| Image generation | Yes 45 image models — Nano Banana, GPT Image, Flux, Seedream, Midjourney and more | Yes Lucid Origin, Lucid Realism, Phoenix, plus GPT Image, Nano Banana, Seedream, FLUX, Ideogram |
| Video generation | Yes 38 video models — Veo, Kling, Seedance, Wan, Hailuo, LTX and more | Yes Motion 2.0 plus Veo 3.1, Kling 3.0, Seedance 2.5, Hailuo, Wan, FLUX 3 Video |
| Choice of third-party models | Yes Pick the model per run; no model is gated by plan | Yes In-house models alongside third-party image and video models |
| AI avatars & lipsync | Yes 14 lipsync models plus curated avatars in Ad Studio | Not published |
| Product-to-ad generation | Yes Ad Studio: paste a product URL, pick from 14 templates and 9 hooks | Not published |
| Edit & finish | ||
| Prompt & mask image editing | Yes Draw to Edit: mark up the image, leave notes, pick from four edit models | Yes Prompt editing with references, in-painting, out-painting, real-time canvas |
| Image & video upscaling | Yes Images up to 512 MP, video to 4K, on Topaz models | Partial Universal Upscaler and Pro Upscalers for images; video upscaling not published |
| Auto captions | Yes Dynamic Captions: transcribe, edit the words, pick a style | Not published |
| Long video to short clips | Yes Podcast Clipper proposes vertical clips; you approve before render | Not published |
| Multi-track timeline editor | No Generation-first — finish in your editor of choice | Not published |
| Audio | ||
| Video translation & dubbing | Yes 175+ languages with voice cloning | Not published An Instant Translate blueprint exists for images; video dubbing not published |
| Text to speech & voice cloning | Yes ElevenLabs, Minimax, Cartesia and Qwen voices; one-step voice cloning | Partial Speech models (Dialogue v3, Seed Audio 1.0) via the API; voice cloning not published |
| Music generation | Yes Minimax Music v2 and ElevenLabs Music, with vocals | Yes Music v1 |
| Sound effects | Yes ElevenLabs and Beatoven sound effects, loopable | Yes Sound Effects v2 |
| Workflow | ||
| Conversational agent that runs jobs | Yes Superagent plans the steps and asks before it spends | Not published |
| Node-based workflow canvas | Yes Nodeflow: typed nodes, credit estimate before you run | Partial Blueprints are ready-made node workflows you run; building your own on a canvas is not published |
| API, MCP or CLI access | Yes MCP connector, CLI and Skills | Yes Public REST API and an MCP server |
Where they part ways.
The choices Leonardo.Ai and BeHooked made differently, and what each one means for your work.
-
How you pay
- Leonardo.Ai
- Monthly tokens from $10 a month billed yearly, a free daily allowance, and unlimited relaxed generation on selected in-house models at the higher tiers.
- BeHooked
- Monthly credits, with every model and feature on every plan. There is no free plan; pay-as-you-go credit packs start at ₹500.
-
Where the depth is
- Leonardo.Ai
- Image making: custom model training, character reference, canvas in-painting and out-painting, and a wide choice of image models.
- BeHooked
- Finishing video: purpose-built apps for lipsync, translation into 175+ languages, dynamic captions, podcast clipping, upscaling and transitions.
-
Getting from a product to an ad
- Leonardo.Ai
- Leonardo.Ai does not publish a dedicated product-to-ad tool; you build ad visuals from its generators and Blueprints.
- BeHooked
- Ad Studio imports a product from its URL and renders up to three video ads a run from 14 templates and 9 hooks, in 9:16, 16:9 or 1:1.
-
Multi-step work
- Leonardo.Ai
- Blueprints give you one-click guided workflows built by Leonardo, runnable in the app or through the API.
- BeHooked
- Superagent plans the steps from a conversation and asks before it spends credits, and Nodeflow lets you build your own typed node graph with a credit estimate before running.
-
Developer access
- Leonardo.Ai
- A mature public API covering its image, video and audio models, plus an MCP server for image generation.
- BeHooked
- An MCP connector for Claude, ChatGPT and Cursor, plus a CLI.
Where they win.
What Leonardo.Ai does well. If these matter most to you, it may be the better pick.
- Its own image models, Lucid and Phoenix, sit next to the major third-party models, and you can train a custom model on 10 to 20 of your images.
- A free plan with 150 fast tokens a day, with commercial use of what you make.
- Premium and Ultimate include unlimited relaxed generations on selected models, and unused tokens roll over into a bank.
- Team plans with a shared token pool and permission controls, plus a self-serve API with a pricing calculator.
How each one charges.
Quoted as each product publishes it. The units differ, so we have not converted one into the other.
Leonardo.Ai
- How it charges
- Monthly token subscription
- Free plan
- Free plan with 150 fast tokens a day
- Cheapest paid plan
- Essential at $10 a month billed yearly ($12 billed monthly), 8,500 fast tokens a month
- Worth knowing
- Premium is $24 a month billed yearly and Ultimate $48, adding unlimited relaxed generation on selected in-house models. Third-party models such as Veo, Kling and Sora always use tokens. The API is billed separately, pay-as-you-go.
BeHooked
- How it charges
- Monthly credits, every model on every plan
- Free plan
- None
- Cheapest paid plan
- Pro at ₹2,900 a month for 60,000 credits
- Worth knowing
- Pay-as-you-go packs at 15 credits per ₹1, no subscription needed. Failed runs are refunded.
Prices as published on 25 September 2026. They change — check each pricing page before you buy.
FAQs
Questions, answered.
What people ask when they are choosing between Leonardo.Ai and BeHooked.
Is BeHooked a good Leonardo.Ai alternative?
It is if your work ends in video. Both offer image and video generation across several model makers, but BeHooked adds apps for lipsync, translation, captions, clipping and product ads, while Leonardo.Ai goes deeper on images with custom model training and canvas editing.
Which is cheaper, Leonardo.Ai or BeHooked?
Leonardo.Ai is cheaper to start, because it has a free plan with 150 tokens a day and paid plans from $10 a month billed yearly. BeHooked has no free plan; credit packs start at ₹500 with no subscription.
Can BeHooked train a custom model like Leonardo.Ai?
No. Custom model training is a Leonardo.Ai feature that BeHooked does not offer. BeHooked gives you a wide choice of third-party models per run instead.
Does Leonardo.Ai have an agent like BeHooked's Superagent?
Leonardo.Ai does not publish a conversational agent that runs jobs. Its Blueprints are guided, ready-made workflows, whereas BeHooked's Superagent plans and runs apps from a conversation and asks before it spends credits.
What can I actually do with what I generate, including commercial use?
You own the outputs you generate, to the extent they can be owned, and you may use them commercially. We claim no licence over them beyond what is needed to store them in your library and deliver them to you. Note that the legal status of machine-generated output is unsettled in some jurisdictions — we can grant everything we hold, but not rights that nobody holds.
How we compared.
Everything on this page about Leonardo.Ai comes from Leonardo.Ai's own published pages, read on . Where they do not publish something, the table says so rather than guessing. Leonardo.Ai is a trademark of its owner; this page is not affiliated with or endorsed by them. Spotted something out of date? Tell us and we will correct it.
Other comparisons.
The same axes, against other products in the same space.
